Before joining BT Group to lead UK Business, Jon was the CEO of the leading Danish telecoms provider, Nuuday, where he led its comprehensive operational and technology transformation, driving a return to growth. In his 30-year career in the telecoms, media and technology sector, Jon has led a series of successful, large-scale transformations; he has been CEO of Tele2 in the Netherlands, Chief Operating Officer at Swedish cable operator Com Hem and was one of the senior leaders driving the creation and transformation of Virgin Media in the UK.