How to Maintain a Competitive Edge in Challenging Times

Jason joined Tesco in October 1990 through a graduate recruitment programme into the Finance division. At the end of 1993, he moved to Commercial and held a number of positions in both Food and Non Food divisions, including impulse and bakery category director, non food sourcing director and clothing category director.

Following promotion to Commercial Director for UK General Merchandise in 2005, Jason returned to clothing in 2008, taking on responsibility for clothing across Central Europe and Turkey as well as the department store operation in the Czech and Slovak Republics.

In 2012 Jason was appointed CEO Group Clothing adding UK and Ireland store and online operations to his remit as well as taking F&F to Tesco’s Asia business and further afield via franchise partnerships

In January 2015, Jason was appointed to the Exec Board as Chief Product Officer, responsible for commercial policies and supplier relationships across the Group, and directly responsible for product, range, price, promotions and supply chain for the UK.

July 2018, Jason was promoted to CEO, UK and ROI.

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