The D Group
Insights. Connections. Success.

Formula

The D Group briefings formula comprises simple rules, closely followed and well-executed. All briefings agreed by all present to be under the Chatham House Rule.

 

Briefings Formula
 

The D Group briefings formula comprises simple rules, closely followed and well-executed;

  • Event around breakfast, lunch or dinner
  • Time-efficient
  • Senior and broad mix audience to maximise both cross-fertilisation of ideas and the opportunity to create new decision-maker level friends and contacts
  • Pre-event information about attendees for each member, and an opportunity to agree with the membership management team specific meet objectives
  • Time to mingle before the briefing
  • Seating plans that are minutely thought through
  • The speaker, whilst an expert or leading private/public figure, is invited not so much to speak to, but engage with those present and is therefore limited to fifteen minutes of introductory remarks
  • Chaired Q & A is managed so that everyone can ask a question
  • Chaired with a mix of bonhomie and efficiency that keeps people and the briefing to the point and to time
  • Q & A is often demanding but always conducted without rancour, even across sometimes broad and occasionally bitter divides (EU membership always being a reliable candidate)
  • No ‘hard-sell’ allowed. Attendees come to be informed and to exchange views and make new connections, not to be sold to
  • Commercial follow-up takes place later once the personal connection had been formed and with the help, if needed, of the D account management team

All briefings agreed by all present to be under the Chatham House Rule (you may report what was said but not who said it or their affiliation).