It was very special to welcome Samar Héchaimé, Co-founder and Chief Innovation Officer of Agora-Envisioning. Samar started her presentation by laying out the current challenges that we face not only of COVID-19 but also other public health crises such as Ebola and AIDS. These are compounded by climate change, inequalities in society and disenchantment and will act as a catalyst for digital transformation on the way we live our lives. As Churchill said, ‘do not let a good crisis go to waste’. Businesses will need to decide what sort of organisations they want to be and then ask themselves three questions. Where are we going? What is our Risk Profile? How do we get there? Digitisation will then assist but should not be the primary driver.